Category: Motion Graphics & Visual Narrative
Role: Art Direction & Video Editing
The Problem: In a digital-first landscape, static branding often fails to capture the energy and "human rhythm" of a brand, leading to lower audience engagement.
The Concept: Visual Rhythm & Pacing. Exploring how movement can translate the collaborative spirit of an institution or the high energy of a global icon.
The Solution: A curated collection of motion works—ranging from Coldplay’s high-energy visuals to stop-motion narratives for the COMD department. These projects prove that motion is a vital tool for building multi-dimensional brand connections.
Rock Fest
This promo video celebrates rock legends (AC/DC, Guns N' Roses, Metallica, Scorpions, The Rolling Stones) by contrasting the nostalgia of vinyl records with modern platforms like Spotify.
Coldplay Idents
Concept
This ident video channels Coldplay’s vibrant energy through a blend of live-action footage and motion graphics that reflect the band’s signature colors and rhythm.
Objective: Craft a striking social media video that embodies Coldplay’s spirit by fusing live footage with dynamic motion graphics.
This ident video channels Coldplay’s vibrant energy through a blend of live-action footage and motion graphics that reflect the band’s signature colors and rhythm.
Objective: Craft a striking social media video that embodies Coldplay’s spirit by fusing live footage with dynamic motion graphics.
COMD Logo Indents
Concept
This project showcases the versatility of our logo through a blend of creative techniques, including live-action, drawing, stop-motion, video editing, and motion graphics. By incorporating footage of faculty and alumni, we emphasize that everyone is a vital part of our department’s journey in exploring creativity.
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