Category: Art direction & Integrated Campaign
Role: creative direction, product design
Problem: Mother’s Day campaigns often feel overly commercial and generic, losing the organic, "grown" connection between mothers and daughters.
Concept: "natural love"—a celebration of growth and warmth using the organic symbolism of honey, leaves, and wildlife.
Solution: a limited-edition product system featuring golden accents and raw gemstones. This was supported by an integrated campaign including character design and a specialized ux experience that transformed a simple gift purchase into a memorable digital journey.
OUT-of-Doors Campaign
Nature Love + Get, Enjoy, and Win!
The idea is that the clients who bought the Pandora bracelet “Nature Love” will enjoy a free trip from Forest Hills to the Pandora store located at Austin Street and participate to win one of the “Nature Love” charms.
Steps:
Buy the Pandora ” Nature Love” bracelet. (25% off)
Show the bracelet to the Teddy driver located in Fores Hills. Then, a scanned code.
Enjoy the trip
Arrive at the Store and participate to win one of Pandora's” Nature Love” charms
Experience and Giveaway- Storyboard.
Print design for outdoor campaing
Get ready for the big reveal! Our outdoor campaign will launch during a live concert at Forest Hills Stadium
Another day, mother and daughter go to the Pandora Kiosk to get information about the Campaign.
Mom scanned the code to enjoy the trip
Enjoying the trip in the Pandora’s Bear Ride
Users arriving at the Pandora store at Austin St
Mom and daughter looking at the Nature Love campaign
Employees explain the campaign and the giveaway to them.
Design to introduce the new charms for the giveaway
Nature lOVE - SOCIAL MEDIA CAMPAIGN
Concept & Direction
A mother and her daughter spend time joyfully together in a park. Out of the blue, the mother surprises her daughter by hiding a teddy bear and then revealing it to her. The daughter is overjoyed at her mother’s thoughtful gift. However, the daughter also has a surprise of her own for her mother – a “Nature love“ bracelet from Pandora ( Packaging box of “bracelet”). Her daughter’s sweet gesture moves the mother. The scene ends with a heartwarming hug between the two and with an end card.
Microsite Campaign
Project Overview
The purpose of this microsite is to promote "Nature Love" bracelets and charms. My objective is to enhance people's shopping experience with our promotions and discounts. Pandora customers can choose the next animal charm, demonstrating our interest in their preferences.
Pandora Wheel ( discounts and promotions) UX.
Pandora X ? (Users will decide our next Nature Love Animal)
Process
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