AD - FC Barcelona

Més que un Club, We Are Stars

Problem

With over 500,000 feral and stray cats in NYC and a similar crisis in Spain, this campaign aims to raise funds and awareness for organizations like the ASPCA and Riviera Abandoned Cats Association.

Strategy/Solution

By leveraging FC Barcelona's massive following, we aim to promote the sale of limited-edition merchandise, including t-shirts, shoes, balls, and teddy bears, to support stray cats. This campaign will be showcased on social media and during the 126th-anniversary event of FC Barcelona. Products can be purchased online or on-site, each featuring a unique scan code that allows the audience to participate in a live draw that will take place during the event. Winners will have the opportunity to meet Lionel Messi and Lamine Yamal and receive gifts, discounts, or a free ball, depending on their luck. To be eligible for the draw, participants must register with their email address.

Event Details

• Spain Celebration: November 29, 2025, Catalonia

• NYC Event: December 6, 2025, Yankee Stadium

Call to Action

Purchase limited-edition merchandise online, sign up with your email, and follow our social media for updates!
Get Ready to Shine with “Més que un Club, We Are Stars”!
#MesQueUnClub #WeAreStars #FCBarcelona

Campaign Overview

This proposal outlines a collaborative initiative to support stray cats in New York City and Spain through FC Barcelona’s partnership with Converse. The campaign promotes limited-edition merchandise that aids cat-fostering initiatives in both locations. This effort is encapsulated by the tagline, “Més que un Club, We Are Stars.”

FC Barcelona limited edition merch to support stray cats.

Fun fact: My cat illustration was created in MAY 2024! And guess what? The official CAT of FC Barcelona was presented in November 2024! How cool is that?