Category: Partnership & Social Impact
Role: Creative Director, Character Development
The Problem: A massive stray cat crisis in both New York City and Spain, with over 500,000 feral animals requiring medical care and fostering.
The Concept: "We Are Stars." Leveraging the global influence of FC Barcelona to elevate local animal rescue organizations like the ASPCA.
The Solution: A cross-continental partnership with Converse featuring limited-edition, cat-themed gear. Each purchase includes a digital entry to meet star players, successfully turning sports fandom into a massive fundraising engine.
FC Barcelona limited edition merch to support stray cats.
Fun fact: My cat illustration was created in MAY 2024! And guess what? The official CAT of FC Barcelona was presented in November 2024! How cool is that?
Leonel Messi Photo credit: Leo Messi IG page
Leonel Messi Photo credit: Leo Messi IG page
Leonel Messi Photo credit: Leo Messi IG page
Photo by DevianArt.
Photo by DevianArt.
Photo credit: USA TODAY
Leonel Messi Photo credit: Leo Messi IG page | Lamine Yamal Photo credit: UEFA.
Thanks for checking out my work!
