Més que un Club, We Are Stars
Problem
With over 500,000 feral and stray cats in NYC and a similar crisis in Spain, this campaign aims to raise funds and awareness for organizations like the ASPCA and Riviera Abandoned Cats Association.
Strategy/Solution
By leveraging FC Barcelona's massive following, we aim to promote the sale of limited-edition merchandise, including t-shirts, shoes, balls, and teddy bears, to support stray cats. This campaign will be showcased on social media and during the 126th-anniversary event of FC Barcelona. Products can be purchased online or on-site, each featuring a unique scan code that allows the audience to participate in a live draw that will take place during the event. Winners will have the opportunity to meet Lionel Messi and Lamine Yamal and receive gifts, discounts, or a free ball, depending on their luck. To be eligible for the draw, participants must register with their email address.
Event Details
• Spain Celebration: November 29, 2025, Catalonia
• NYC Event: December 6, 2025, Yankee Stadium
Call to Action
Purchase limited-edition merchandise online, sign up with your email, and follow our social media for updates!
Get Ready to Shine with “Més que un Club, We Are Stars”!
#MesQueUnClub #WeAreStars #FCBarcelona
Get Ready to Shine with “Més que un Club, We Are Stars”!
#MesQueUnClub #WeAreStars #FCBarcelona
Campaign Overview
This proposal outlines a collaborative initiative to support stray cats in New York City and Spain through FC Barcelona’s partnership with Converse. The campaign promotes limited-edition merchandise that aids cat-fostering initiatives in both locations. This effort is encapsulated by the tagline, “Més que un Club, We Are Stars.”
FC Barcelona limited edition merch to support stray cats.
Fun fact: My cat illustration was created in MAY 2024! And guess what? The official CAT of FC Barcelona was presented in November 2024! How cool is that?
Thanks for checking out my work!
