Més que un Club, We Are Stars
Campaign Overview
This proposal outlines a collaborative initiative to support stray cats in NYC and Spain through FC Barcelona’s new pet CAT mascot. The campaign promotes limited-edition merchandise that supports cat-fostering initiatives in New York and Spain, encapsulated by the tagline, “Més que un Club, We Are Stars.”
Problem Statement
With over 500,000 feral and stray cats in NYC and a similar crisis in Spain, this campaign aims to raise funds and awareness for organizations like the ASPCA and Riviera Abandoned Cats Association.
Strategy/Solution
By leveraging FC Barcelona's massive following, we aim to promote the sale of limited-edition merchandise, including t-shirts, shoes, balls, and teddy bears, to support stray cats. This campaign will be showcased on social media and during the 126th-anniversary event of FC Barcelona. Products can be purchased online or on-site, each featuring a unique scan code that allows the audience to participate in a live draw that will take place during the event. Winners will have the opportunity to meet Lionel Messi and Lamine Yamal and receive gifts, discounts, or a free ball, depending on their luck. To be eligible for the draw, participants must register with their email address.
Event Details
• Spain Celebration: November 29, 2025, Catalonia
• NYC Event: December 6, 2025, Yankee Stadium
Call to Action
Purchase limited-edition merchandise online, sign up with your email, and follow our social media for updates!
Get Ready to Shine with “Més que un Club, We Are Stars”!
#MesQueUnClub #WeAreStars #FCBarcelona
Get Ready to Shine with “Més que un Club, We Are Stars”!
#MesQueUnClub #WeAreStars #FCBarcelona
FC Barcelona limited edition merch to support stray cats.
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