Role: Art Direction
Skills: Video Editor, Project Management, Concept Development, Script & Story Board Creation.
Challenge:
Obesity is not acted upon early enough—by either patients or healthcare professionals—due to persistent stigma and lack of empowerment.
Obesity is not acted upon early enough—by either patients or healthcare professionals—due to persistent stigma and lack of empowerment.
Problem:
Delays in recognizing obesity as a treatable condition, coupled with widespread societal stigma, hinder timely access to effective medical treatments and support.
Delays in recognizing obesity as a treatable condition, coupled with widespread societal stigma, hinder timely access to effective medical treatments and support.
Solution:
Empower both patients and healthcare professionals to take proactive steps early, using medical treatments, and build a supportive environment that removes stigma and encourages action.
Empower both patients and healthcare professionals to take proactive steps early, using medical treatments, and build a supportive environment that removes stigma and encourages action.
Audience:
Individuals and communities seeking professional weight-loss support.
Individuals and communities seeking professional weight-loss support.
Concept:
Encourage rewarding small accomplishments, emphasize making better choices over focusing on the uncontrollable, and recognize that small steps lead to significant change.
Encourage rewarding small accomplishments, emphasize making better choices over focusing on the uncontrollable, and recognize that small steps lead to significant change.
Strategy:
• Promote compassion and actionable steps
Augmented Reality Web App
Done by Amir Gamble
Done by Amir Gamble
Done by Amir Gamble
Done by Amir Gamble
Experiential & Print Work
Done by Miranda Norris
Done by Shay Paz & Malachi Patton
Done by Shay Paz & Malachi Patton
PROCESS
City Tech 2025 Team: Malachi Patton, Erika Maza, Melissa Marana, Shay Paz, Miranda Norris, and Amir Gamble.
Read More at: City Tech News
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