Category: Art Direction & Advertising Concept
Role: Concept Development, Illustration, Branding
The Problem: Environmental fatigue. Traditional climate messaging often feels overwhelming or distant, making individual fans feel their actions don't matter.
The Concept: The Butterfly Effect. Drawing inspiration from Jessica Walsh’s bold aesthetic, the concept visualizes how microscopic actions create massive environmental shifts.
The Solution: A vibrant album visual system titled Impact. Using high-contrast illustration and surrealism, the design reframes sustainability as an energetic, meaningful movement rather than a chore.
Partnership with Adobe to bring this concept to life
Process
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