Role: Art Direction & Graphic Design
Skills: Product Development, Strategy, Branding, Visual Identity Design, Advertising & Campaign, and Conceptual Thinking.
Why Pet In Touch?
Inspired by the loss of my dog, Lobo, to an undetected heart condition. This project aims to erase the "missed chances" and the guilt of silent suffering by giving pets a digital voice.
The Problem
Pets instinctively mask pain. Traditional trackers monitor location, but ignore internal health, leading to late diagnoses, preventable loss, and intense owner grief.
The Concept
A clinical-grade smart collar that bridges the gap between a GPS tracker and a veterinary exam.
The Strategy
Medical Intelligence: Embedded ECG, Digital Stethoscope (PCG), and MEMS sensors for real-time heart, lung, and pain monitoring.
Proactive Alerts: AI-driven biometric profiles that detect anomalies long before physical symptoms appear.
Safety-First Design: Ergonomic two-piece hardware with an emergency camera and night visibility.
Out-of-home ads
Subway ads
Social Media ads
POS
Packaging
Thanks for checking out my work!
