Category: Integrated Campaign & Brand Incubation.
Role: Art Direction, Strategy, Visual Identity
The Problem: Pets instinctively mask physical pain. Traditional trackers focus on location (GPS) but ignore internal health, leading to late diagnoses and preventable loss.
The Concept: A clinical-grade bridge between a smart device and a veterinary exam, giving pets a "digital voice" to communicate silent suffering.
The Solution: An integrated system featuring an ECG-embedded collar and an AI-driven biometric profile that detects heart and lung anomalies long before physical symptoms appear.
Out-of-home ads
Subway ads
Social Media ads
POS
Packaging
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