Category: Art Direction & Advertising Campaign
Role: Creative Director, AI-Assisted Design
The Problem: The ketchup category is in decline as Gen Z and Millennials shift toward diverse condiments like hot sauce and BBQ sauce.
The Concept: "Ketchup for Breakfast." Repositioning the Jalapeño flavor as a bold, morning essential rather than just a dinner side.
The Solution: A social-first campaign utilizing AI-assisted imagery and stop-motion animation. By creating "streetwear-inspired" merchandise (t-shirts, phone cases), we turned a condiment into a lifestyle brand.
The tomato and jalapeño were meticulously crafted using artificial intelligence and subsequently refined through my artistic vision in Photoshop. This work exemplifies the fusion of technology and creativity.
This individual was meticulously crafted using artificial intelligence and subsequently refined through my artistic vision in Photoshop. This work exemplifies the fusion of technology and creativity.
This individual was meticulously crafted using artificial intelligence and subsequently refined through my artistic vision in Photoshop. This work exemplifies the fusion of technology and creativity.
This individual was meticulously crafted using artificial intelligence and subsequently refined through my artistic vision in Photoshop. This work exemplifies the fusion of technology and creativity.
Social Media Video
Merch
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