Category: Visual Identity & Brand Systems
Role: Graphic Designer & Brand Steward
The Problem: Managing a high-volume rollout of hundreds of digital and physical assets across a university campus while maintaining strict visual unity.
The Concept: "Playback"—a visual exploration of reflection and the cyclical nature of human ideas.
The Solution: A high-contrast, black-and-white brand system. By establishing a rigid modular grid, I ensured every touchpoint—from social media motion graphics to large-scale event signage—felt like a single, cohesive experience.
Event Signs
Social Media Ads
On-Site
Thanks for checking out my work!
