Category: Visual Identity & Brand Systems
Role: Graphic Designer & Brand Steward
The Problem: Managing a high-volume rollout of hundreds of digital and physical assets for an annual conference. The challenge was to effectively advertise the event and deeply connect with the audience, all while maintaining strict visual unity across a massive amount of deliverables.
The Concept: "Playback"—a visual exploration of reflection and the cyclical nature of human ideas.
The Solution: Creating visually engaging, clear advertisements that strictly followed the brand guidelines while seamlessly integrating my own design touch. By establishing a rigid modular grid, I ensured that every single touchpoint—from dynamic social media graphics to large-scale physical event signage—felt like one single, cohesive experience.
Event Signs
Social Media Ads
On-Site
Photo by Melissa Marana
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