Category: Corporate Identity, Branding, Motion Graphics & Accessible Design
Role: Marketing and Design Intern
The Challenge: Establish a unified, accessible (WCAG 2.1 AA) visual ecosystem that balances global brand consistency with the unique cultural identities of the 7 BRGs, engineered for frictionless use by non-designers.
The Concept: A visual and strategic metaphor where the global corporation functions as an expansive universe (akin to Marvel), and OPEN acts as the central unifying force (The Avengers). Under this umbrella, each of the 7 BRGs (Acento, Black Together, Omniwomen, etc.) was positioned as an individual "superhero." This framework allowed each group to retain its own values, missions, and cultural "superpowers" while operating cohesively under the same global directive.
The Solution: Deliver a scalable, 100% editable toolkit featuring accessible templates (web, print, social) and custom motion graphics that empowers BRG leaders to instantly generate agency-quality communications.
Social Media
Web Banners
Event Activation Suite
Internal Digital Signage
Microsoft & Email Banners
Newsletter
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