Category: Experimental design & Hand-lettering
Role: Art director, Designer
The problem: digital design can often feel sterile or predictable. Relying exclusively on pixels can limit the raw, organic emotion that only physical, tactile materials can convey.
The concept: "analog anatomy." A dedicated space to explore how unconventional mediums—like charcoal, coffee stains, and fruit oxidation—change the "voice" of a letterform.
The solution: a judgment-free laboratory for typographic exploration. By pushing the boundaries of physical media, I discover unique textures and forms that inform my professional work and create deeper, more authentic brand connections.
Process here: IG Erika Maza
made with glitter
Thanks for checking out my work!