The advertising campaign focuses on the 2024 U.S. elections, featuring Donald Trump and Kamala Harris as candidates. The objective is to highlight two specific issues:
Concept 1 - Abortion
The campaign supports the idea that abortion is a choice only for women. I aim to bring a touch of humor to this important topic without being too demonstrative.
Concept 2 - Felony
The campaign emphasizes the importance of carefully considering one’s decision when choosing a candidate with a felony background. It aims to present this point in a thoughtful, non-aggressive.
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