Insights
The Transportation Security Administration faces challenges in detecting and preventing passengers from bringing firearms onto planes. Key challenges: - High number of passengers attempting to carry guns - Forgotten guns in carry-on bags - Undetectable ghost guns - 93% of detected firearms are loaded.
Solution
To address these challenges, the TSA has implemented key measures, including advanced technology. Additionally, this campaign can effectively educate airline passengers about the risks of hiding ghost guns, which pose a danger to themselves and others.
Mockups
Storyboard Proposal for PSA
Video
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